UNITED BY THE BUCKET
Multiculturality is often seen as a limitation to progress in society. Which is silly. Like, really-really silly. So, just like the Colonel sat truck drivers and millionaires at the same table, we want to show how different people can be united by a bucket of chicken – the most democratic of meals! – in celebration of diversity! And chicken. And diversity!
Built from the belief that “together I stand strong” (being a part of a community makes us stronger both as a group and individually), the campaign highlights some of the unexpected & amazing things that could happen to you – should you choose to open up and share a bucket with unexpected & amazing people…
Our launch film is starring some real movers and shakers, coming together to transform society with their originality. From musicians, through fashion designers and dancers, to authentic KFC crews. And a unicorn. Now, how the heck did we fit a unicorn in here?!, you might ask. Well, just play the video to find out. Also, share your originality with other originals. And please wash your hands before licking this crispy chicken.