Booking.com: One Mission
Booking.com is in the business of accommodating everyone’s wildest travel dreams. But very few people realise that the company itself is a collective of big time travel junkies.
To push that message across, Booking approached 14,000 film directors and asked them to create an epic ode to travel. The twist: The directors were all Booking.com employees. They shot, directed and launched the epic film themselves. Well, with a bit of help from us and Willem Gerritsen…
Fun fact: As a bet, all Booking Cs (CEO, CMO, etc.) promised that if the film gets 1M views in 5 days, they’d swim a 50m race in the canal in front of their office (Amsterdam, January). Needless to say, they lost the bet.
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