JACOBS DOUWE EGBERTS’ FARMERS INITIATIVE: BORN FROM THE LAND
Coffee is an agricultural product, and its quality is strongly connected with the commitment, knowledge and craftsmanship of the farmer. JDE wants to celebrate and honour the passion and skills of the small coffee farmer. They’re the ones we often forget when we wrap our hands around a mug of the black stuff. Born From The Land is a tribute to the essential bond that exists between the land, the coffee and the man that makes it: the farmer.