UNITED BY THE BUCKET
Multiculturality is often seen as a limitation to progress in society. Which is silly. Like, really-really silly. So, just like the Colonel sat truck drivers and millionaires at the same table, we want to show how different people can be united by a bucket of chicken – the most democratic of meals! – in celebration of diversity! And chicken. And diversity!
Built from the belief that “together I stand strong” (being a part of a community makes us stronger both as a group and individually), the campaign highlights some of the unexpected & amazing things that could happen to you – should you choose to open up and share a bucket with unexpected & amazing people…
Our launch film is starring some real movers and shakers, coming together to transform society with their originality. From musicians, through fashion designers and dancers, to authentic KFC crews. And a unicorn. Now, how the heck did we fit a unicorn in here?!, you might ask. Well, just play the video to find out. Also, share your originality with other originals. And please wash your hands before licking this crispy chicken.
Production company: PinkRabbit
Supervising Director: Ismael
Executive Director: Teddy Cherim
Executive Producer: Mireille Lampe
Producer: Niels Visser
DOP: Daan Bukman
Edit: MRTN Team
VFX: Storm Post Production
Colorist: Remi Lindenhovius
Illustrator Anime: Rick Donovan
Food Styling: Cees Visser
Image post production: Storm Post Production
Music: Teun de Kruif (Tantu Beats)
Lyrics: Joost Klein
Prop Designer: Jord Beets
Production company Photography: Chuck Studio
Photographer: Floris Holtland
Director & Editor Backstories: Obi Mgbado
A special thanks to our cast heroes:
Shamiro, Joost Klein, Stuntkabouter, Appie, Alanis, House of Vinyard
Jasmijn, Daniel, Zoe, Saskia, Jimmy Paul en Mo
With thanks to our clients:
Trix van der Vleuten, Daan Berendsen and Tamara van Beelen
