Strongbow: Our Nature Dream

Apple rivers, grass roads, giant cats made of apples, trees replacing streetlights…they say dreaming is for dreamers, but we dare to disagree. We decided to instead believe in the imaginations of those who can still dream of a world where we can bring Nature back to the cities.

Strongbow decided to make these dreams come to life. Follow Mary and Monsieur Plant as they jam how Nature could pimp up every corner. Witness one dream wilder than the other, as they invite the city people to surf on an apple river and skate off boards made of bark.

MARY MATTINGLY

Mary Mattingly is an artist who builds ecosystems and mobile environments. An avid gardener, she began creating interdependent living systems as a way to reimagine public areas, the place where we’ll spend our present and future. One of her most famous projects is the Swale, a floating orchard that will bring the spark of Nature back to the New York. “What if free healthy food what a public service and not an expensive commodity?” asks Mattingly in her video about Swale, “That’s the question we really want to ask with this mobile structure.”

MONSIEUR PLANT

French artist Christophe Guinet, best known as Monsieur Plant, is a passionate aesthete of the plant world and green visionary, whose work aims to revolutionize the way we interact with products. Having spent his entire life between towns and the countryside, he likes to mix elements from both worlds to create something completely new, like a skateboard made of tree bark. He likes to “Go back to the source: man is spiritually and artistically nourished by nature.” His projects inspire you to rediscover beauty in nature and learn to appreciate again the energy it gives to everything.

Director: Fredrik Bond
Production company: Sonny London
DOP: Hoyte van Hoytema
Post production: The Mill – Los Angeles
Edit House: Marshall Street Editors, London
Music Track: “It’s Oh So Quiet” (Hans Lang / Bert Reisfeld)
Recording Artist: Davina Sowers
Sound: Ambassadors Amsterdam